Why do you
scroll your phone?
This simple question holds the secret to behavior change
Let's break down this behavior
You want to
You see the red notification dot and want to know who liked your post
You can do it
Your phone is right there, just a quick swipe away
Something reminds you
Your phone vibrates, the screen lights up, notification arrives
When these three elementshappen at the same time
↓
The behavior occurs
This is the Fogg Behavior Model
Dr. B.J. Fogg
discovered after 20 years of research: All human behaviors follow this simple formula.
Try It Out: Adjust Behavior Elements
Drag the sliders to see how Motivation and Ability affecting behavior
How much do you want to do it?
How easy looks it to do?
Is there a trigger?
All three elements are present. Behavior triggers!
Behavior Model Chart
How to Use This Site
This site is an interactive learning experience to help you understand the Fogg Behavior Model and apply it to change behavior. We recommend the following learning path:
Understand Core Formula
First, experience the B=MAP interactive demo above to understand the three elements of behavior: Motivation, Ability, and Prompt.
Diagnose Your Behavior
Use the Diagnostic tool to analyze the behavior minimize you want to change, and identifying if it's a Motivation, Ability, or Prompt issue. Use Focus Map to prioritize.
Design Your Habits
Use the Tiny Habits Designer to create tiny behaviors, generate a complete plan with Habit Recipe, and reinforce positive feedback with Celebration Designer.
Continue Exploring
Choose a module to dive deeper into the behavior model